Privacy Policy

Last updated: August 13, 2026

miibeau operates this online store and website, including all associated information, content, features, tools, products and services to bring you a carefully curated shopping experience (collectively referred to as the “Services”). Our store is powered by Shopline, which supports us in delivering the Services. This Privacy Policy explains how we collect, use and disclose your personal data when you visit, access, purchase goods, complete transactions through our Services, or communicate with our team. In the event of any inconsistency between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail for all matters concerning the collection, processing and disclosure of your personal information.

Please read this Privacy Policy thoroughly. By accessing and using any part of our Services, you confirm you have reviewed this document and understand how your information will be collected, used and shared as described below.

Personal Information We Collect or Process

“Personal information” means data that identifies you or can reasonably be linked back to you or another individual. It excludes anonymous or de-identified information which cannot be used to recognise or associate with you. Based on how you interact with our Services, your geographic location, and within the bounds of applicable law, we may collect and process the following categories of personal information, as well as derived insights generated from such data:

Contact details: your full name, residential address, billing address, delivery address, phone number and email address
Financial information: credit card, debit card and financial account numbers, card particulars, transaction histories, payment methods, payment confirmations and other payment-related records
Account information: username, password, security questions, saved account preferences and platform settings
Transaction information: items you browse, add to cart, save to wishlist, purchase, return, exchange or cancel, plus your full historical transaction records
Communications with us: all content you submit when sending customer service enquiries
Device information: details about your hardware, browser and network connection, IP address and other unique device identifiers
Usage information: logs recording how and when you browse and interact with our Services

Personal Information Sources

We obtain personal information from the sources listed below:

Directly from you: when you register an account, access or use our Services, get in touch with us, or voluntarily provide personal data
Automatically via our Services: data captured from your device when you visit our website or use our products, including data collected through cookies and similar tracking technologies
Our service providers: third-party vendors we engage to collect or process your personal information on our behalf to deliver designated services
Our business partners and other authorised third parties

How We Use Your Personal Information

Depending on your interaction with our platform and the Services you utilise, we may process your personal information for the purposes set out below:

Provide, Customize and Improve the Services

We use your personal information to fulfil contractual obligations, process payments, complete order fulfilment, retain your preferences and product interests, send account alerts, manage purchases, returns and exchanges, create and maintain your user account, arrange delivery and return shipments, enable product reviews, and deliver tailored shopping experiences such as personalised product recommendations. This data also helps us continuously optimise and upgrade our Services.

Marketing and Advertising

We process your personal information for promotional activities, such as sending marketing notifications via email, SMS or postal mail, and serving targeted ads on our platform or external websites based on your browsing behaviour, cart records and purchase history.

Security and Fraud Prevention

We authenticate user accounts, maintain secure payment and shopping environments, detect, investigate and take action against fraudulent, unlawful, unsafe or malicious activities, protect public safety and safeguard our Services. If you create an account, you are responsible for protecting your login credentials. We strongly recommend not sharing your username, password or other access details with any third party.

Communicating with You

We use your personal information to provide customer support, respond to enquiries, deliver effective assistance and maintain our ongoing business relationship.

Legal Compliance

We process personal information to comply with applicable laws and valid official requests from law enforcement or government authorities, conduct investigations related to potential or ongoing litigation, and enforce our terms and policies.

How We Disclose Personal Information

We may share your personal information with third parties for legitimate purposes in accordance with this Privacy Policy, including the scenarios below:

With Shopline, vendors and service providers acting on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment and shipping services)
With business and marketing partners to deliver marketing services and display advertisements. We leverage Shopline to support personalised advertising on third-party platforms based on your cross-merchant online activities. Our partners will process your information subject to their own privacy policies. Depending on your region, you may have the right to opt out of information sharing used for targeted advertising. You may exercise this opt-out right via the dedicated channel on our website.
When you instruct, request or consent to information disclosure to third parties, for example for product delivery or through social media widgets and third-party login integrations
With our affiliates and entities within our corporate group
In connection with corporate transactions including mergers or bankruptcy proceedings; to satisfy legal obligations such as subpoenas and court orders; to enforce our Terms of Service; and to protect our Services, our legal rights, as well as the rights of our users and other relevant parties.

Relationship with Shopline

Our Services are hosted by Shopline. Shopline collects and processes your personal information related to your access and use of our Services to operate and improve the platform. Data you submit will be transmitted and shared with Shopline and relevant third parties, which may be located outside your country of residence.

We use advanced Shopline features that utilise data generated from your interactions with our store and other merchants. Where Shopline processes personal information for these enhanced functions, Shopline acts as an independent data controller and is responsible for responding to your data rights requests.

You can review the Shopline Consumer Privacy Policy for further details about its data practices and available user rights, and visit the Shopline Privacy Portal to exercise relevant rights where applicable.

Third Party Websites and Links

Our Services may contain hyperlinks to external websites operated by independent third parties. When you navigate to unaffiliated external sites, please carefully review their respective privacy and security policies. We provide no warranty and accept no liability for the privacy protection level, security or content accuracy of these external platforms.

Information shared on public or semi‑public channels, including third‑party social media platforms, may be accessible to other users without usage restrictions. The inclusion of external links does not represent endorsement of those third-party platforms or their operators unless explicitly stated on our website.

Children's Data

Our Services are not designed for minors who have not reached the age of majority in their jurisdiction. We do not knowingly collect personal information from children. If you are a parent or legal guardian and believe we have obtained a child’s personal data, please contact us using the contact information listed below to submit a deletion request.

As of the effective date of this Privacy Policy, we have no actual knowledge that we “sell” or “share” (as defined under applicable legislation) personal information of individuals under 16 years old.

Security and Retention of Your Information

No data security system is entirely invulnerable, and we cannot guarantee absolute data security. Data sent to us may carry risks during transmission. We advise you to avoid sending sensitive or confidential information over unsecured communication channels.

The retention period for your personal information varies based on multiple factors, including whether the data is needed to maintain your account, deliver Services, meet legal obligations, resolve disputes and enforce contractual terms and policies.

Your Rights and Choices

Subject to your country of residence, you may hold some or all of the rights outlined below. These rights are not absolute and only apply under specific circumstances; we may decline requests in compliance with applicable laws:

Right to Access / Know: You may request access to the personal information we hold about you
Right to Delete: You may request erasure of your stored personal information
Right to Correct: You may request rectification of inaccurate personal information
Right of Portability: You may obtain a copy of your personal information and request data transfer to a third party under certain conditions and exceptions
Right to Opt out of Sale or Sharing for Targeted Advertising: Depending on local law, you may opt out of the “sale” or “sharing” of your data or processing for targeted advertising purposes via our designated opt‑out channel.

If your browser supports the Global Privacy Control signal, we will treat it as an opt‑out request for your current device and browser where required by law. If we can link the device signal to your Shopline account, the opt‑out preference will apply to your whole account. We do not recognise other “Do Not Track” signals apart from Global Privacy Control.

Manage Communication Preferences: You may unsubscribe from all promotional marketing emails at any time via the unsubscribe link included in our emails. After unsubscribing, you will still receive transactional emails related to your account and orders.

If you reside in the United Kingdom or the European Economic Area, you may additionally enjoy the following rights subject to statutory exceptions:

Right to Object to Processing and Restrict Processing: you may request us to stop or limit processing for specific purposes
Right to Withdraw Consent: Where processing relies on your consent, you may withdraw consent at any time. Withdrawal will not affect lawfully completed processing prior to withdrawal.

You may exercise your rights through available functions on our Services or by contacting us via the details listed below. We will not discriminate against you for exercising your statutory rights. We may verify your identity before handling your request as permitted by law. You may appoint an authorised agent to submit requests on your behalf; we require formal proof of authorisation and may still verify your identity directly. All valid requests will be responded to within the timeframes required by applicable legislation.

Complaints

If you have concerns regarding our processing of your personal information, please contact us via the official contact channels below. Depending on your location, you may appeal our decision or file a complaint with your local data protection authority. Users within the EEA may refer to the official list of data supervisory authorities for further action.

International Transfers

Your personal information may be transferred, stored and processed outside your country of residence.

When transferring data out of the European Economic Area or the United Kingdom, we will adopt recognised data transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent UK authority‑approved agreements, unless the destination country is formally recognised to provide adequate data protection.

Changes to This Privacy Policy

We may revise this Privacy Policy periodically to reflect updates to our business practices or satisfy legal and regulatory requirements. All revised versions will be published on this website with an updated “Last updated” date, and we will send notifications as required by applicable law.

Contact Information

If you have questions about this Privacy Policy and our data practices, or wish to exercise your privacy rights, please reach out to us using the details below.

For the purposes of relevant data protection laws, Wuhan Yiyu Trading Co., Ltd. acts as the data controller.

Operating Company: Wuhan Yiyu Trading Co., Ltd.

Company Address: Unit 921, Factory Building 6, No. 91 Huayuanwan 2nd Street, Daji Subdistrict, Caidian District, Wuhan City, Hubei Province

Support Email: service@miibeau.com

Contact Phone: 15679307767

Business Hours: Monday to Friday: 9:00 AM-5:00 PM